THE CHALLENGES

To earn points for the challenges, you'll need to:

  1. Upload a photo of the cocktail or your menu on your venue’s Instagram featuring the product.
  2. Tag the William Grant & Sons brands you have used and include your recipe in the caption.
  3. Also include #AD in the caption.

Speak to your William Grant & Sons representative on how to gain access to some additional branded merch for your venue.


3 MARCH - 16 MARCH 2025 MILAGRO TEQUILA CHALLENGE 600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED.

It’s time for some Margarita madness! Show off your best margarita with Milagro Tequila and De Kuyper Triple Sec. After something a little different? Blue drinks are back in, so why not make it blue with De Kuyper Blue Curaçao instead?

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17 MARCH - 30 MARCH 2025 TULLAMORE D.E.W IRISH WHISKEY CHALLENGE 600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED.

From a small town with a big whiskey, this St Patrick's Day let's celebrate with a Tullamore D.E.W Irish Whiskey! Create a delicious Tully twist on an Irish Coffee – neat, long, iced, traditional or even a mocha frappe.

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31 MARCH - 13 APRIL 2025 MONKEY SHOULDER WHISKY CHALLENGE 600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED.

Monkey Shoulder is Made for Mixing. Think outside of the box and create a Monkey Shoulder cocktail that mixes up convention for a delicious disco drink.

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14 APRIL - 27 APRIL 2025 SAILOR JERRY RUM CHALLENGE 600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED.

Hey Sailors! We all love the classic Rum and Cola, but have you tried it with Cherry? Create a Sailor Jerry classic with a Cherry twist for this week’s challenge – bonus points for using De Kuyper Cherry Heering Liqueur.

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28 APRIL - 11 MAY 2025 REYKA VODKA CHALLENGE 600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED.

Shake up your best Espresso Martini with Reyka Vodka and De Kuyper Crème de Café! Want something a bit different? Add De Kuyper Butterscotch Schnapps for a seriously delicious twist.

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